Sophie Moser 0:02
Hey, I'm Sophie.
Sophia Barber 0:04
And I'm Sophia.
Sophie Moser 0:05
And this is the That's Showbiz, Baby! podcast. Hey, everybody, welcome back to the continuation of our episode on how to throw a DIY concert or a concert on a budget. We're gonna jump right in today, no time for intros, we have too much insightful information to give you all. So without further ado, I can start talking about marketing, which is another big building block that you're going to need for your show. So continuing, after the big ones we talked about last week, we're going to jump into this. And, you know, if you aren't effectively marketing your show, you will have no show, or at least no audience for your show.
Sophia Barber 0:52
True.
Sophie Moser 0:52
Which you know, means no money. So you definitely want to market- leads to a lot of important things, it's definitely essential in getting your event in front of the eyes of your target audience, and for developing your name and image. And if you're creating a production group, like Sophia and I have, or if you're planning on doing multiple events, marketing is going to be really important in shaping your image for the future, too, and making you recognizable in front of your audience. So let's talk through some of the things you should be thinking about if you're going to be marketing a concert that you're working on. So in order to market effectively, and this is pretty broad for anything really, you need to first identify your target audience. So who do you want to come to your show? And who are you making it for? And then who is going to be interested in your show? Think through both of those things, because you don't want to design event, an event and not think through who is going to want to be there. So definitely think through what you're planning and try to find the answers to these questions. And for Sophia and I, of course, it's been students, like USC students. But you know, we can also narrow it down to being you know, students in the arts or students in Greek life, or finding a few more narrow target audiences that can really help us reach those people and market effectively to them. You don't have to come up with like perfectly fit categories. And not everybody who comes to your show is going to fit into one or two categories at all. But identifying one to two categories of audience members, or a few more depending on how big your event is, and thinking through their characteristics and desires is going to be really helpful in creating effective marketing. So once you've identified these things, you will be able to ensure that your aesthetic, and your calls to action will resonate with your audience, and you're going to actually be putting out marketing that is going to catch their attention. So for example, students like the people Sophia and I are targeting are generally pretty busy and then they also like fun nightlife things to do. Obviously, that looks a little different in COVID, but you get the point, just fun social activities. So we can kind of strategize by marketing our events as fun nights out on town- on the town. And then work with kind of cool and trendy designs and colors that capture this vibe. And then using short and sweet descriptions, because we know they're not going to stick around and read a lot of stuff, that's probably going to be our best bet. So you can kind of think through and figure out the same thing for her- for who you might be targeting your event to. And then it comes to the actual making of the assets. So once you've identified your target audience and some of their traits and desires, you can create your tangible marketing assets. So the biggest thing here is you're definitely going to want one general event poster. So this is going to be super essential to promoting your event. And telling people what it is. It's kind of like the elevator pitch of the concert world. And it needs to have all of the basic details like people shouldn't have to look anywhere else for questions that they might have. So include the name of your event, the lineup of artists you're going to have or any other types of you know, entertainment, non-art, whatever you have there. The date of the event, the time, the location, whether it is physical, like in person, someday, or-
Sophia Barber 4:18
We wish.
Sophie Moser 4:19
Yeah, we do wish. Or you know for now, if it's on YouTube, or there's a link where you're streaming it or whatever, make sure you're including that. And then where and how to buy tickets, which is obviously a big thing. You definitely want to make it easy to read and understand. Not something where people have to kind of like squint, you know, like no too crazy fonts that make it hard to read.
Sophie Moser 4:44
But you do want it to be visually appealing, so you can definitely be creative. People pay attention to what looks good and what catches their eye. I know for me when I see a really cool poster it does make me more interested in going to that event. For sure. So make sure you have a call to action on your poster too, something for people to do like you- It's great to put a poster in front of people, but you also want it to translate to some action. So for concerts, buying tickets. So, you do want that to be one of the most prominent features on your poster, like calling people to action, telling them to buy tickets, and then telling them how. And you know, you may have a different call to action for your events, you can think that through, but most likely, for most of u- for most of us, it's going to be buying tickets. So you can think through what's going to work best for your event and your audience in terms of how you present this. So you definitely want to make it interesting and unique. I feel like people want cool designs, they really like that. And then also like funny or witty things can be a way to grab people's attention. I think that is effective, at least it makes me like look twice normally. So you can be creative, put those core details on there and present them in a unique and fun way that you think your audience is really going to enjoy. And then once you've made this poster, think through how you're going to distribute it. So most likely, you're going to be distributing it digitally and on social media. But you may also want to make physical copies and distribute physical fliers. So probably digital marketing will be your most effective way to reach people, especially now during COVID. But you know, depending on your event, you may want to post signs. Like for us during normal college times posting flyers around campus to get your information, your image out there can be really helpful. I feel like it is kind of more so a thing at colleges, as opposed to other environments might be more helpful there, not as much during COVID, like I said, but you know, maybe after. But you can decide if, you know, physical flyering is going to be helpful for your event. But you probably are, you know, 100% going to want to use digital marketing, specifically Instagram or Facebook, depending on your audience. And you might also want to look into event apps, that's more so a college thing as well, like USC has these apps called Highkey and Project Fetti, where people can post events that are happening and students like to go on there and look and see what like nightlife activities are out there. So things like that, you know, if you're not a USC student, if your college has things like that, as well, those might be good to look into. And if this is something you are considering doing more than once you do want to create a production group or you do potentially want to do one or more shows, then you might want to create your own social media accounts too. So probably your own Instagram and Facebook. And that can be really helpful. So you can gather a following, keep everything in the same place, promote your events, have all of your information, just people- people know where to look, basically, for all the information that they need. So once you've set up your social media, or you figured out what platforms are going to be helpful for marketing, you want to think through how you're going to lead people to buying a ticket, and you definitely want that to take as few steps as possible. So the longer it takes people, you know, to find where to buy a ticket, and the harder and the more confusing the process of buying a ticket is, the more potential audience members you're going to lose along the way. So you definitely want to have a link to your tickets in a really accessible place, probably your Instagram, if you have one or your Facebook, also, in the personal bio of as many people involved with the project as possible. So you know, you who's throwing the event, your artists, whoever is, you know, open to putting it there, put it there. And make sure all of the assets that you're posting on Instagram point to this link and tell people where to find it. If you're posting physical fliers around, I would recommend including a QR code that people can scan with their phones and pull up a ticket link. And there are a lot of websites that will let you do that for free. So basically, you just want to be conscious as you're putting your marketing assets out there that everything is pointing to, you know, the item, the actionable item that you've come up with, most likely buying tickets. And then once you figured this out, you need to decide when the right time is to start marketing for your event. So this- definitely some strategy comes into play here. Sophia and I have found that around the three weeks range like starting three weeks out from the event is generally a really good window. But you definitely want to think through your event you might have different needs. You you know you don't want to get lost by posting too early. And you know, having the event leave people's minds, but you also want to give enough time for it to get on people's calendars ahead of their other plans. So you can think through what that window is for you and your audience. But we recommend like in the three weeks range, especially for college students. And then once you've kind of picked that, I would make a marketing schedule of when you're going to post and what you're going to post at those times. And that'll help you figure out how much content you need to post because it's probably going to be a little bit more than you think you need to have ready. But you know, this is also going to depend on how often you want to be posting things. And you know, you will definitely be sharing that general event poster that we talked about. But I also would recommend getting creative and thinking of lots of other fun, engaging things to post. That'll keep the hype going and keep people thinking about your event. So something that can be super fun to do are artists spotlights. So making graphics or just posts specifically for each artist, and sharing information about them individually is a great way to keep your social media active, and feature your talent. This also encourages the artist to repost since it's a feature just of them. So that's nice. And in the same way, you know, you can feature your production crew members, if you want, any other types of artists or vendors you might have at your show the venue. Behind the scenes footage or rehearsal footage is often a really good thing to post. You can also share you know, posts about your sponsors, if you have a sponsor, you probably have offered them social media promo as a benefit. So definitely work that into your marketing schedule, make sure it has a place. So all of these or you know, get creative, pick some other ones. These are great items to post to give people more information about your event and to keep it on their minds. You can also do giveaways or other promotions. So that's another really good strategy if sponsors have given you goods or services to work with instead of money. So for example, when we worked with Nail Garden, we had a coupon for a free manicure. And we set a window like when our tickets went on sale, we did like a three day window, if you bought your ticket within the first three days, then we would enter you into a raffle to win the manicure coupon from Nail Garden. So that was really great to encourage people to buy tickets right away. So we could get the process moving and not just be, you know, sitting there waiting for people to decide when was a good time. So you can definitely be creative. And overall, you want to have a strong but not annoying presence on social media, and potentially through physical flyering as well. So post regularly but probably not daily. You want to increase engagement by providing interesting and visually appealing content, but you don't want to drive people away by posting too much. And the last thing I'll share is that the more people you can have spreading the word is better, I think is better. I've seen this kind of word of mouth marketing be super effective here at USC. And I think it's something you absolutely need to leverage, especially at college, have all of the people involved with the show be posting on their social media be telling their friends, because it just starts to kind of like, you know, multiply. So that's definitely a great tool to leverage. And the more people the better.
Sophia Barber 12:57
Excellent. We love these marketing tips from our marketing queen, as I like to call her. Now, I'm going to touch on kind of the day of stuff, starting with hospitality, and generally what to have backstage, what we like to have on hand. So kind of what you want to do maybe one or two weeks in advance is ask your artists for their riders, which is spelled r-i-d-e-r for anyone curious. And a rider is pretty much a list of everything the artist wants in the greenroom before the show. So usually this consists of things like their favorite drinks and snacks, but it can also just be super random stuff. But if you plan ahead, you should be able to get most of it in advance and bring it to the venue with you day of. And you also want to double check if your venue has a fridge to sco- to store cold stuff, because that might restrict what you can offer or prompt you to get an ice bucket to keep stuff cold or something like that. Depending on the time of the event, and when you expect the band to be there, you might also need to provide hot meals. So you want to give the artists a few restaurant options that are in your price range and nearby to the venue that they can choose from. Get this also in advance. And these options should have a variety of different foods and ones that cater to different dietary restrictions as well. And you want to incorporate getting these meals and when the band will eat into the schedule of the event and make sure that they're on time. So that's a big aspect is the riders that's what you really need to think through in advance. But in addition to the rider items, there are some things that you should pretty much always expect to need and have with you that I came up with. The first that I came up with is phone chargers probably for Android and iPhone, if you can do that. This is going to be helpful for the artist but also maybe for you or your other you know crew members. It's always good to have phone chargers. Another thing that is kind of random, I don't know if you would think of it but are black towels. Just trust us, you're going to want to have a couple black towels that are washcloth size and maybe hand towel size as well backstage for the artist to use, or in case you have a mess, it's just black towels are a must. You're also obviously going to want water, probably in bottles just for like sanitary reasons and like ease of use, you're going to need enough for the artist and the band or- band and also the crew. And even some people in the audience in case someone gets faint or gets really thirsty and needs water. One pro tip is you're going to want to have some water bottles that are cold, because it's nice to have cold, refreshing water. But you also have to have room temperature water, because singers can't drink super cold water before they go on and sing because it will mess with their vocal cords. So always have both on hand. Very important. You also might want to have a tea and a ket- or some tea and a kettle backstage. This isn't like necessary, but if you can get it, it's kind of nice to have. As far as the tea choices go, you really can't go wrong with like a throat coat just in case the artist has a raspy throat. But also like some basic tea I don't know I like peppermint tea, something like neutral and likeable. The next one, which I just like, truly can't stress enough. And it's super random is you need to have Sharpies. Even if you don't know what exactly you'll use them for. I promise you, you'll end up using them. And if you don't have them, it's like pretty hard to find an alternative to a sharpie, like a pen doesn't really work, a pencil doesn't really work, Sharpies are a must. Another quick one to throw in there is to have a first aid kit. I'm like the mom friend. And I literally always have a first aid kit with me like in my backpack or my car, but you really never know what's gonna happen. So some first aid supplies are great to have. And then really, my list could go on and on. But at the end of the day, just think ahead. If you have something that's battery powered, bring extra batteries. If you have cords that are going on the floor, you're going to want to get some gaff tape to tape them down. If there's only metered parking, maybe bring some quarters, just really think through and try to run through every situation you can in your head and preemptively solve the problems. I don't know Sophie did I miss anything that you can think of that's crucial?
Sophie Moser 17:13
No, I think that sounds good. And I agree. I think the more thinking ahead you can do the better. Sometimes I feel like, I don't know, I feel like sometimes people get embarrassed to be like too prepared. But like you want to be too prepared. Like that is, that is okay for this situation. So I concur.
Sophia Barber 17:13
Yeah.
Sophie Moser 17:13
Anyways, we can go on to a few more, we're gonna talk about now some more like little things, we've kind of hit like the big bucket items, the foundational things for throwing a concert. And now we want to go a little more quickly through some last few things that you might not think about, but are pretty important when it comes to throwing a smooth show. So I'm going to start us off with just choosing a date and a time. So this is somewhat intuitive, but you know, important to check your calendar and choose the best time and- time and date for your event. And there are two groups to consider here. So consider you know, the people you want to work with, like who you're producing the show with, who you want on your crew, artists, and then also your potential audience. So first of all, you need to make sure you're choosing a time that works for you and the people working on the project with you. And I would recommend doing this with your core team, but probably not every person you're going to be working with, you really don't need to base the date of your event around every single person's schedule, because when it comes down to it, if one photographer isn't available, you don't need to change the date, just find a different photographer. But the core people that you know you need. Those are, you know, pretty important to talk to when scheduling, I would say artists are even like you don't even have to include them, you can just find the artists that are going to be available for your show. Otherwise, it just gets too complicated. But there's also thinking through what is going to work for your audience. And this is kind of the more strategic part, less of just checking, you know, a few people's calendars. And this involves just you know, going back to thinking who your audience is going to be, who are you marketing the event to and thinking through what they are going to have going on. So, for us, it's college students. So we're going to take a look at the calendar and avoid big events that might prevent our target audience from being available. So for example, when we were planning our Sophisticated Women gala last spring, we had to work around Coachella, Stagecoach and Easter because we knew a lot of students were going to be going home home during those time periods or going to the shows during those time periods. So those wouldn't work. Of course, that didn't end up happening, but we were still planning in advance. And you also want to consider events at your school or your area in particular and look at any conflicts that might come up. And you know, just avoid competing with those, you don't want to compete with big things, especially because at this, you know, DIY budget level, you're not going to be the hugest thing on the calendar. So, you know, for example, like think through, if you were looking at the calendar to plan an event this spring, you'd want to avoid, you know, the Superbowl, March Madness, things like that, even if it's not, you know, at your college in general things that college students or your audience in general, or just people in general aren't going to want to tune in and watch.
Sophia Barber 17:34
Yeah.
Sophie Moser 20:12
So that's definitely something to keep in mind. But yeah, look through the calendar, identify any big conflicts and work around these as best as you can.
Sophia Barber 20:40
Beautiful, I love it. Now, I'm going to move on to scheduling but in a different sense, like making a schedule. So there are two kinds of like sections, I guess, of making the schedule. The first one is the planning schedule. And the second one is the day of schedule. So for the planning one, you're going to want to make a list of everything you need to accomplish before the event and kind of work backwards from the day that you decided to throw it and decide when you want everything done. This should be a pretty thorough list, including everything we talked about in part one, but also things like your marketing plan. And the day you want your light rentals completed or the last day to buy insurance in time, stuff like that. Just try and think of everything you can and give yourself plenty of time. But once you have it laid out in a schedule, you'll know what to do next. And there- you won't waste any time being like, uh what's next. So that is very helpful. We just also we like to keep our schedules just like on an Excel or like a Google Sheets thing, it's pretty easy, and easy to edit. As for the day of show, you're gonna want a very detailed breakdown of everything you need to execute that day and when. When I was looking back on our event timeline for our TGFC show, we included things like the day of target run, getting the artist's food from the restaurant, when the artists are going to play, when someone is going to run and get ice so it doesn't melt before people come, when the doors open, really anything you can think of. We even had on our schedule, what background music we were going to play and when, just so everyone was on the same page and nothing is forgotten. Also, if you're a part of a team, don't just include what needs to get done but who is going to do it and make sure people are willing to stick to that. Also be prepared for things to not exactly follow the schedule. And if they don't like it's okay, just have it as a guideline of where you should be so you can kind of gauge where you're at and if you're like super behind schedule.
Sophie Moser 22:38
Yeah, I agree schedules are so important. Because in the moment, you're just not gonna remember everything. So you need to be able to look back both in the planning process and when you're at the event, you need to have a reference of what needs to get done when. And moving on to another really important part of the planning process is making a budget and kind of the fundamentals behind this. This obviously could be like a whole big thing. And I'm just going to kind of skim over some of the important things to remember. But as you all know, I am sure, a budget is a very important tool when it comes to understanding and keeping track of your financial situation. So you definitely want to make a budget in advance for a show and you know, you won't be able to estimate every single cost or you know, dollar that you'll make. But you can make a rough budget that you revise as you go along. And it's it's it's especially important to take a look at your costs ahead of time so you can understand how much money you're going to need to throw the show. And what may or may not be realistic, because you might have all these big ideas. And then when you put it down on paper, it just adds up to be too much money. So do your research, get quotes, check websites, go back through these categories Sophia and I are talking about and just anticipate any costs that might come up in any of these categories, and put down the price so you know what it's going to cost. You know, you're gonna have your venue and the payments you're making for talent. But you know, don't forget small costs, just food, transportation, gas, parking, any of these little things that add up quick that are definitely going to happen, but might not be the biggest things that you're thinking about. So don't forget about those. And you know, also pay attention to the cost of production equipment, decor, things like that, you can definitely adjust depending on what your budget looks like, you know, you might have to adjust what you want to do for the event based on what's realistic. So you are really going to need to watch your costs and you know, probably like allocate certain amounts of money to different categories. So you're not going over and putting yourself in a spot where you have to pay money to fund the show or, you know, you just can't make it happen. But, you know, also keep an eye on your income too so you know what you're going to be able to cover. This is a little harder to do up front but you can definitely add any sponsorship money you're making. Add to that as you go along. And then you can also kind of project a rough ticket income based on your ticket price, and then how many tickets you think you're going to sell. So for an online show, that's a little harder, because you kind of have unlimited capacity, but you can still kind of estimate about how many people you think you're going to reach. And then if you're working with a venue that has a capacity, you can look at how many tickets you can sell, `how much money you can make off of tickets, period, because you know, you're going to be stopped at some point. So those are definitely important things to look through, and plan. So you're not going to end up in a rocky financial- financial situation where you can't cover the costs of your show. And then another aspect that you may want to coordinate for your event would be photography and videography. So this can both help you remember the experience and your audience remember the experience, and then also it helps gather valuable assets. So we have always worked with both a videographer and a photographer for our events, or, you know, we've helped out in those ways too. Photography and videos, they can really capture your event in a way that nothing else can. So both to remind the people who were there about it, like I said, and then also to show people who weren't at the event. So you can use photography and videography, for social media content, you can use it in future perm- promotions, like Sophia and I will pull pictures from our past events in order to make, you know, decks for our upcoming ones and whatnot. And you know, you can even use this content on a resume or portfolio to be able to showcase a project that you worked on. So photography, obviously is pretty self explanatory. But a really cool thing to do with a videographer is to create a short one to two minute reel from the event that kind of showcases each aspect of the show. So we did this for our TGFC show. And it turned out really well thanks to the wonderful Vivian Gray, shout out. And it is just a really helpful and visually appealing thing to share on social media and catch people's attention. Also, when I'm, you know, telling people about the show, and they have questions, or they, you know, just want to kind of visualize all of the work we put into it and all of the things that were there, it's great just to show people in a really short way, what the event was. And then another bonus to capturing photo and video content is that, you know, generally artists love getting this content to keep after the show. Since, you know, Sophia and I we've always been working on a lower budget, we generally don't really pay our artists or pay them that much. And we'll work out other like non-financial benefits that we can offer them. So a huge perk that you can offer is photography and video content from the event. Because artists need this content, they need it for their social media for promoting themselves, and for showcasing their live performances and their talent and their craft. So it's definitely a really important thing to be able to offer to them as well.
Sophia Barber 27:55
Incredible. The next thing that we're going to touch on is charity, making your show a charity benefit can be a really nice way to support a clo- a cause that is close to you or that you find important. So overall, it's just a way that's pretty accessible to anyone throwing events to raise money for a good cause. On the more like business thinking side, it's also a way to entice people to buy tickets to your event and to get artists to agree to pay- to play for a reduced price or even for free. So I would encourage people if it feels natural to you and your event to support a chair- charitable cause with some or all of your profits. For our TGFC show we supported a great charity called Road Recovery. So I'd recommend picking something that's important to you and incorporating it into your event. Next is kind of the ambience or the stuff that kind of makes your event a little bit more fun. So especially if this is a ticketed event, you want to make sure that the ambience of the room is nice. So I'm going to go over a quick list of things that I could think of to make the room a little nicer. The first one is having stuff for the guests to drink, either for purchase or for free. This can also be a great way to incorporate a sponsor if you can get in contact with a beverage company. But it's always nice like especially if they're going to be there for a couple hours to have things for them to drink. Having good lighting is another thing. If you're in an actual music venue that should be less of a concern because they probably will have lighting. But if you're building out the space yourself, lighting can be key and it's probably something you have to do yourself. So something fun that we learned about through our experiences is up lighting, which is lights that you put on the floor that casts lights onto the walls. And this can be like a fun, warm yellow tone or like fun colors. I think we did pink and purple for ours. That way the room is still lit but it's not too harsh or fluorescent. And you can also experiment with string lights if you want. However, those can kind of border on tacky pretty quickly, so just be aware of how you're using them and what type you're going to use. Also, if you can have at least some minimal elements of decor, especially in a DIY space, that can be super nice. And then just think of fun little touches, you can add like at our show, we gave everyone a glow stick when they entered one as a way to double check that they checked in but also just like as a fun bonus element, and people really liked it. We also had credential badges that we had our staff, aka like our group that threw the show, wear around our neck so that if someone had a question or concern, they knew who to ask, which ended up being really helpful. And it kind of puts the guests at ease when they can spot who's in charge. We also made credentials for the videographer. And so the artists or people weren't concerned that there was like a rando taking up close photos of them. And so we just made these by buying lanyards, and plastic ID card sleeves online, and printing out a graphic. So it was super easy, and honestly pretty affordable. So those are the things I came up with to just add a little bit extra to the show.
Sophie Moser 31:06
Next, I'm going to talk through production elements. Real quick, just a crew, and then you know, gear and whatnot. So I have to say I'm not an expert on this, but I can give you what little I know and have gathered doing a few shows. So I mean, one of my biggest recommendations is to pull in some people that do know, to work with a crew who you know, this is their strong suit, particularly with sound that's huge when you're throwing a concert, being able to work with people who are going to make live sound sound good. And then even more so we're realizing like working with live streams sound is a huge thing, having people who can record live sound, but edit it and you know, do post production. So you definitely want to make sure you have the right people to help especially you know, you want to have a high production value. So, either you know, if there's people you're throwing the show with who can do these things, great. But if you don't have people like this, I would recommend getting some on your team, maybe you know, sound and then also film and video can kind of come in here, figure out what you need. And then, you know, in terms of gear, this is going to be if you do have a production crew, you're going to really be listening to what they need a lot and just understanding their needs, getting what they need for them. But if you're doing it more on your own, you know, you want to figure out what your what your venue has, if you're working with a venue, just take note of any equipment that they have that might be helpful to you. So that you don't you know, pay for something that's right there available to you. So this you know, whether you're working with a crew or not, just keep that in mind. And then yeah, talk to your crew, assess what you need that's not available at the venue that you know, can range anywhere from like mics, to cords to, you know, batteries to whatever. Different people are going to have different needs, they can also bring different things. So make sure you're doing a really thorough check, assessing what you need, and then making a list of what you're either going to need to borrow or rent. A lot of this equipment, like you know, some people might just not have laying around on hand. So I would say renting equipment, or trying to find a venue that has equipment is going to be pretty likely. So definitely make sure you leave room for this in your budget. But you know, compare options, see how you can come up with the equipment that you need and the cheapest way. And don't forget extension cords. That's my last piece of wisdom.
Sophia Barber 33:38
Yeah, that is a great piece of wisdom. Next, I'm going to talk about incorporating non musical elements into the show. So this can be fun, depending on the vibe of your event to incorporate the non musical elements. So for our TGFC show, for example, we made the room more interesting by renting out table space to the USC artist Alexia Sambrano and the jewelry brand Kikay to sell their products. It just added a fun element to the room, it made us a little extra cash. And both of them made quite a big profit from our audience. So it's kind of a win win. And we weren't doing anything with that space anyway, so might as well. And so yeah, it's just something to keep in mind, maybe you want to incorporate, it doesn't have to be visual artists or something like that. It can be just whatever, really think outside the box on this one. And it can just make your event more interesting. And then, to wrap it up, we kind of just wanted to touch on the importance of being over prepared, which we did talk about earlier. But it's just a really big lesson and I think it never hurts to be over prepared for anything, especially, on a serious note, gathering a large group of people into a space and being in charge of their well being for the evening is a huge responsibility. And you need to make sure that you're prepared for that reality. I don't want to make it too like dark or scary, but there's been some incredible tragedies that have happened at concerts because people weren't thinking through everything and thinking about safety. So just don't freak out but always be thinking two steps ahead and try to be as prepared as you can.
Sophia Barber 35:20
Thank you all for listening. You can find us on Instagram at sophia.productions, and please go rate, download, and follow wherever you get your podcasts.
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